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Do You Need A Sales Funnel & How To Create One?



Do You Need A Sales Funnel & How To Create One?

Do You Need A Sales Funnel & How To Create One?

Regardless of the industry you are working in, if you are selling something, then the term “sales funnel” must have crossed your path at one point or another. You also know how important it is for businesses to build great relationships with their prospects in an effort to turn them into clients. Do you, however, understand the role that the sales funnel plays in the actual process of building those relationships and turning prospects into customers?

If not, then it might be time for you to do some learning and finally get a better idea about all of this. As you can see at, a sales funnel is an important part of every single business and it should always be included in the marketing strategy. Chances are that you don’t quite understand just yet what it is and whether you need it, which is why I would encourage you to continue reading.

In addition to not understanding what a sales funnel is and why you need it, there is also a huge chance that you don’t know how to create a great one for you. Well, there is nothing unusual about that. The good news is that you’ll learn how to do that as well if you continue reading. But, we will take it one step at a time and answer your questions one by one, hopefully in the correct order.

What Is A Sales Funnel?

If we are going to follow the correct order, then the very first thing we need to do is help you understand what a sales funnel actually is. So, to cut right to the chase, a sales funnel encompasses all of those steps that a certain person will have to take in order to turn from a prospect into a customer. If you don’t have the right strategy in place, then your prospects will behave randomly, without you being there to push them into the right direction.

In such a case, most of those prospects will give up at some point and they won’t become your customers. So, your task is to carefully guide them through a funnel and sort of impact their behavior with the aim of getting them to buy what you are selling. This may sound simple, but it really isn’t, as there are a lot of stages that a prospect will need to go through in order to finally become a customer.

The three biggest stages, or categories, that you can divide the entire process in are these: lead generation, nurturing and selling. In simple words, this means that you’ll first need to generate some leads, i.e. find potential prospects. The second stage consists of you nurturing those leads and building stronger relationship with them, with the goal of helping them shift quite naturally towards the third stage and actually buy your products or services. Of course, there are all kinds of different techniques that you will need to use in all of these stages.

Do You Need A Sales Funnel?

Before we begin talking about how you can create the perfect funnel with the help of those techniques and strategies, we need to answer one question first. Do you really need this? Well, if you want to succeed in the industry you are working in, then the answer is yes. You absolutely need to create a sales funnel. This useful source should also help you build one.


If the above short answer isn’t enough to you, then you are most likely wondering why it is that you need to use this strategy to your advantage. So, let me now tell you a bit more about that. First of all, you need to understand that the selling part won’t happen at an instant. Instead, you need to be patient and you need to be working towards warming your prospects up to your products and services, and you will only be able to do that with a proper sales funnel in place.

Apart from helping you make sales, a great strategy will also lead you towards establishing yourself as a trusted brand, and that is extremely important on today’s market. When people start recognizing you as reliable and reputable, they are far more likely to do business with you. So, in addition to creating an audience, you will get to build trust with the mentioned audience, and that is extremely important for your company.

If you think about it for a moment, you will realize that the process of building trust will actually have long-term value. In different words, you won’t simply get someone to buy something from you. Instead, you will get that someone to keep returning to your company and using your services and your products for a long time to come. Loyal customers are important and sales funnels help you get them.

How To Create One?

The above should have helped you get a much better understanding about why you need a sales funnel. So, the only thing to do now is learn how to actually create a great one for your company. Well, you will have to start by analyzing the behavior of your audience and by building a buyer persona if you don’t have it already. Basically, this means that you should define your target audience, i.e. the people that will be on the top of the funnel.

After you’ve defined your target audience, you will need to do something that will grab their attention. For example, you could offer a lead magnet, something valuable and yet free of charge, that will help you not only build trust, but also collect e-mail addresses. This is how you generate leads.

Moving on, you’ll need to work towards maintaining those relationships, i.e. nurturing your prospects. You can do that through e-mails, social media posts and similar strategies. Through nurturing, you will succeed in finally turning those prospects into buying customers, which was your goal all along. If you’re not sure you can do this alone, keep in mind that there are a lot of great tools out there that can help you create the perfect sales funnel.

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