Since we haven’t built our guru’s muscle, we at Shipit prefer to review those prophecies of the decade that were not fulfilled and see what we can learn from them to drive digital sales this year.
Robots didn’t take your job
At this point in the millennium, two things are not yet happening:
- The flying skateboard from Back to the Future ( soon, soon )
- An army of robots rising unemployment rates.
Just relax. We live surrounded by robots that make it easier for us to hit and if you take advantage of them, they can do wonders for your eCommerce. How to use them best?
- Say hello to chatbots
- Keep your eye on voice searches
- Learn to use Analytics platforms
- Automate your logistics and save time and money.
The internet did not make us less human
Many are still nervous that the internet and the virtual world absorb our daily life and isolate us from the real world. The truth is that we spend a lot of time in front of a screen but that does not mean that we leave ourselves aside as a person. As we were taught in one of our talks: not everything is digital.
On the contrary, personalization and socialization are a full trend in the eCommerce ecosystem. Some things you can boost in yours:
- Customize the content. But do it for real. I like to give an example of LoveLust, 100% original content.
- Get ready for Instagram Shopping
- Listen to the feelings of your consumers
- Socialize the shopping experience.
Online stores didn’t bankrupt brick-and-mortar stores
Today we have a lot of options to buy and omnichannel is more relevant than ever. Some prefer to research on the internet before buying in physical stores. And some prefer to interact with the physical product to finally buy online. The fundamental thing is to maintain a very good shopping experience regardless of the channel you decide to open. For 2020, it would be good for you to consider:
- Many online stores are opening showrooms or physical stores.
- Selling on a Marketplace is still relevant, but you have to choose it well.
Now, what now?
There is no glass sphere, but we do have compasses. As Nacho Calle said, it is important to know our clients and our business before copying models or trends. It is also useful to learn from the experience of other eCommerce or startups, so: do you dare to share with us what new things you are going to experience in 2020?
2020, we are going for you.