How to Get More Instagram Likes: A Complete Guide

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Are you worried about not getting enough likes on Instagram?

Maybe you’re even considering getting fake likes to give the illusion of engaging followers? Well, first of all, don’t buy fake likes because they’ll do more harm than good.

A lot of people on the platforms have no idea how to get Instagram likes. Many users have developed anxiety and embarrassment for not getting enough likes, to the extent of taking down their posts. In fact, it got to a point where Instagram started allowing people to hide their public likes after realizing it was getting in the way of users’ self-esteem.

The thing is, though, there are certain things you may be doing to sabotage your chances. For instance, even with the most captivating photos, getting likes will take forever if you’re not in front of the right audience. What else can you do to get more Instagram likes?

Well, this is a comprehensive guide that’ll take you through everything you need to know about getting more likes. Read on to find out how to get Instagram likes.

First Things First: Why Do Instagram Likes Matter So Much?

The number of Instagram likes you get tells you how many people like your content. Truth be told, it’s amazing to wake up and find notifications that tens, if not hundreds or thousands of people resonate with you and love what you post. It’s even more important for Instagram influencers who are looking to increase their influence and make more money on the platform.

Now, Instagram uses likes as an algorithm to decide what content goes out to larger audiences. The fact that it has given people the ability to hide their likes doesn’t mean that likes matter any less now.

Even if you don’t publicize your likes, it’s still a vital metric for influencers and businesses that want to gauge how much impact they’re having on users. Keep reading to unravel how to get more likes on Instagram.

The Most Awesome Instagram Growth Tips

Likes are the biggest currency on Instagram. With more likes, you stand to gain more followers, more engagement, and move higher in the user news feeds. Getting more likes means getting more exposure in your future posts due to the platforms’ algorithms.

For these reasons, you need a solid Instagram strategy because clearly, likes play an integral part in just about everything. Now, let’s get down to the details and see how to get more Instagram likes.

Research Your Target Audience

One of the first things you should do to get more Instagram likes is to find your target audience. It’s a given that not everyone on the platform will like your content or engage you. For this reason, it’s important for you to find out what kind of people are more likely to follow you and target them instead.

You should have your target audience in mind when creating your Instagram user profile and build your content strategy around them. For instance, if you are Instagramming about baby clothes, then your target audience would automatically be young families. People who would be more interested in viewing baby clothes and possibly purchase any items you’re selling.

It’s highly unlikely that seniors or teenagers will even look in the way of your profile. The best thing about targeting an audience is that you’ll get real and genuine likes. It’ll get you followers who are more likely to engage with you and purchase anything you may be selling.

These followers are also likely to come back for more, increasing the possibilities of future likes as well. Conduct a market analysis and research your audience demographics by age, likes, dislikes, values, and the like.

Get an understanding of what kind of content they will consume, then go out of your way to provide that kind of content. This will leave you with satisfied and engaging customers, which is much more important than getting random likes.

Research Your Competition Too

Once you’re done researching your target market, it’s vital to research your competitors as well. Get a feel of what your competitors are posting, how they interact with their followers, and what they’re doing in order to engage them. Check the number of likes they get on their posts to gauge whether users appreciate that kind of content.

This may give you ideas of what to tap into and what content you can provide those followers. You may actually be able to snag a few of them from your competitors and keep them all to yourself. This wouldn’t necessarily be like stealing their ideas, because essentially you’re supposed to give your followers an upgrade of whatever your competition is offering.

Read their comments to gauge what users have to say about their content. You’ll find out what their expectations are and what your competitors are not providing. This will give you an opportunity to bridge that gap and give your followers so much more.

Go the extra mile and start following your competition’s most engaged followers with a strategy to lure them away.

Test Out Different Types of Content

Initially, Instagram was a platform where you could post beautiful pictures, which it still is. However, it has grown into a multi-dimensional platform with a wide array of opportunities over the years. Right now, you can experiment with different types of content to see what your target audience responds to.

This will give you an opportunity to understand what kind of content your audience is more likely to resonate with and provide you with insight into what you should focus on. There are so many types of Instagram content so choose a few that would resonate with your target audience and try them out.

One of the best strategies you can adopt is posting actionable quotes on your post. Now, we don’t mean that you should post random quotes because that would be a snoozefest. We mean you should post actionable quotes that resonate with your audience.

For instance, if you have a fitness Instagram page, you could post quotes about helping people accept their bodies or achieve their fitness goals. If you’re an influencer or a business, you can post behind-the-scenes photos of what goes on in your brand’s day-to-day operations. A lot of people are usually curious about these things, and you may be able to connect on a deeper level with your followers.

Furthermore, you can also use a carousel to share collections of images instead of one. If you’re a brand, this will help you showcase different products at the same time. If you’re an influencer, you can show off multiple photos from your photoshoot or event, then take advantage of the carousel to tell your story.

Use Instagram Stories

Talking about stories, one of the best things you can do to increase Instagram likes is to use Instagram stories. This is by far one of the top Instagram marketing strategies that continue to grow with time. Instagram stories are phenomenal and will offer you a chance to be more authentic and candid with your followers.

The best part is that you can highlight stories that you want to run over the standard 24 hours. This feature can be especially useful if you find that you consistently have to answer the same questions from your audience. Besides, you can also share promotions or highlight user-generated content.

Share High-Quality, Captivating, and Eye-Catching Images

You may be wondering, “How do I make my instagram look better?”

Well, your images are the most integral part of your Instagram strategy because Instagram is a visual platform. That said, it’s imperative for you to share high-quality, eye-catching, and captivating images if you want to accumulate likes. You actually have to post likable images.

Visually appealing content is more likely to get you more likes because your followers will engage with them. Now, there are certain things you can do to make sure that your images are eye-catching and high-quality. The first thing you can do is take high-quality photos with a quality camera, and the second is to use filters to your advantage.

Fortunately for you, just about any smartphone nowadays has a high-quality camera, and capturing stunning and alluring images has become relatively easy. To take the best images for your Instagram page, always take advantage of natural light. Make sure there’s not too much going on in the background to avoid taking attention away from the main aspect.

When using filters, choose those that make your images pop and use the same filters with most of your images. It’s understandable if you want to keep experimenting with different filters, but using one filter for most of your images will add a visual identity. They’ll resonate more with your followers and help them pick them out from a crowded feed because they “look” like you.

Use Video Content To Your Advantage

Did you know that videos are more engaging than pictures?

Social media users cannot get enough of videos, and it would be an injustice for you not to take advantage of that. Using video content would be amazing in the middle of still images, so post more video content, especially those that don’t rely on audio.

Some of the most popular videos on Instagram are how-to videos or tutorials. It’s a budget for you to include captions for users who choose not to listen to audio. Besides, captions are incredible for accessibility.

Include Engaging Captions on Your Posts

One of the best ways to get free Instagram likes is by writing engaging captions on all your posts. While you may feel that your beautiful image is enough to capture attention, it’s vital for you to include an engaging and interesting caption. Your Instagram followers actually expect a lot more than an image.

Think of interesting captions to tell the story, share your thoughts, or tell your feelings about the image. One of the best things you can do is make it as personal and relatable as possible so your followers will resonate. You may also ask questions for engagement, which will make followers slow down, talk to you, and go to your page to find out what more you have to offer.

Be Consistent and Post at the Right Time

If you want to know how to get more Instagram likes, one of the top secrets is posting consistently and posting at the right time. Posting on Instagram at the right time can be quite tricky because it depends on the type of content you have chosen as well as your niche. It could also depend on a target audience, but there are various ways for you to find this out.

The best thing you can do is post at different times to see how your audience responds. Check what days of the week and at what time they are most engaging and make it a point to post during those times. Of course, this doesn’t necessarily mean that you can’t post any other time, but it’s vital for you to know when is the most appropriate time for you to engage them.

Utilize Hashtags the Right Way

One of the best ways to get free Instagram likes is by taking advantage of hashtags. The thing is, hashtags tend to carry a lot of weight on social media platforms and most especially Instagram. They are some of the best things you can utilize to reach potential followers or customers.

If you’re a location-based brand, you can take advantage of targeted local hashtags to reach customers who may be nearby. Professionals recommend using anywhere between 10 to 20 hashtags, which should include your own branded hashtags. Additionally, you could also include them in the comments section instead of the post itself.

Now, it’s important for you to mix hashtags that are relevant to your niche. While it could be tempting for you to jump on trending hashtags, avoid using them if they’re not relevant to your niche or brand.

The thing is, unrelated hashtags will definitely get users in front of your content. However, these users may not necessarily engage with it if they don’t relate.

Use Calls to Action

If you have been wondering how to get more Instagram likes, using a call to action is one of the best ways to do it. Your Instagram post can include a simple call to action asking your followers to double-tap if they agree with you.

You can also ask them to follow the link on your bio or follow you. Go the extra mile and ask your followers to tag friends, which will go a long way toward increasing your Instagram followers.

How to Get More Instagram Likes Made Easy!

Do you know how to get more Instagram likes? If not, this comprehensive guide will take you through step-by-step everything you need to do to get free Instagram likes. Avoid falling Into the trap of buying fake likes because they can only take you so far and will ruin your account anyway.

If you do your due diligence and follow the steps above, you’ll already be halfway to get in as many likes as possible. Did you find this article informative? If so, please check out our blog section, where we have so much more lined up for you.