In this era of digital flux, updating your website with new data gets prime importance. Surely, no one likes to browse a webpage that does not offer anything new. So, you dispose of the old data because they take up unnecessary space and over time, they get buried deep in the digital cemetery.
But, that’s a common mistake most companies make. Old data often become the most valued ones in cases of litigation, petition or intellectual property theft. So, where are you going to store them without overburdening your network?
Well, the answer is simple- web archiving, your one-stop solution for storing residual data. The process of archiving is easy too. With a screenshots archive, you can store a snapshot of your website at regular intervals and use it anytime you want.
As you can see, archiving your website helps you in the long run. But, if you are still not convinced, here are four strong reasons why you should do it –
Legal Requirements: –
Any business needs to follow guidelines set by the regulatory agencies. But, regulations do change and so do your company policies. So, if anyone sues you over your earlier business practice, where is the proof that you followed the previous guidelines? Or, if your rival wants to entangle you in a mala fide case, how will you vindicate your actions? Your web archives can be the answer to these legal problems.
Sectors such as food and beverage, healthcare, especially pharmaceuticals and cosmetics, and finance are mired in trademark infringement, hostile litigations and false claims. More often than not, irrelevant information disposed of by companies influences the verdict of cases like these. With documented proof at your hand, you can get out of any legal mess without much hassle.
Data Backup: –
If you are an industry expert, you don’t need to be told about the importance of data backup. But, business leaders often forget that their website is a data mine in itself. Your website stores not only temporary and variable data but also secure and sensitive data such as client details, company policies and necessary information about your employees. Losing any one of those could spell disaster for your company.
Data archiving through proper software safeguards against this type of damage. Data archiving is not simply data backup. While with a backup, you can retrieve your lost data, it takes a huge amount of time. Which in turn means a massive loss of work hours. Data archiving lets you access the website in its original format with all the contents available to use. Also, the indexing enables you to navigate through the website easily.
Web content-based businesses are increasingly becoming soft targets for hackers. Even the most secure of sites have become vulnerable to sophisticated hacking. At a volatile time like this, web archiving can offer a sense of relief by blocking any third-party access to your data. You can keep track of usage access through digital archiving systems- who accessed which files, modified them, or deleted them.
Proper archiving software will warn you of any missing files or loss of relevant documents. Besides, it safeguards your intellectual property rights by keeping track of your contents, be it logos, images, articles.
Marketing Plan: –
Any marketing team’s main goal is to increase website traffic- the more the traffic, the more the profit. Data is important while deliberating on how to increase your website traffic. A quick perusal of your website data will give you an overall perspective on where you need to focus more. You can assess which contents drive more traffic and which content does not.
Utilizing this, your marketing team can devise a plan to increase your reach and popularity. A proper archiving system will enable you to check and compare different web pages. By getting a comparative analysis, a manager can get a clear picture of how the content developed over time.
As we said in the beginning, the archiving process is fairly simple. Using online tools, you can easily store and access your website data. Some of them are free, while others require a subscription charge. Depending on your needs you can choose anyone. If you are unsure about them, it’s better to seek help from a professional.
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