SEO reselling refers to a process where a digital marketing company outsources its SEO to a third-party company. We also refer to this process as white label SEO reseller services. The process is especially important for large organizations that cannot handle all the business they’re receiving.
Not only does the white label SEO company perform all the tasks in the name of the company, but they are also responsible for reports. Although reselling somewhat reduces your profits, as you would make more money if you do it yourself, it is an optimal solution for companies that have great connections and sales team but cannot perform all the SEO services in-house.
Among others, hiring a third-party company allows you to focus on your main tasks and reduce multitasking. Here are the 8 types of SEO reselling services that are available on the market.
1. SEO Audit
Every SEO process starts with an audit. Marketing experts have to check the state of your website, the current articles, errors, links, traffic, etc. After establishing the basics, they can proceed with other optimization steps.
2. Analyzing competition
To be effective within a certain field, you need to figure out what the competitors are doing and try to replicate their processes. Now, you shouldn’t copy-paste their methodology, but these things can be good indicators for other steps.
3. Keyword research
Analyzing competition usually goes hand in hand with keyword research. During this particular step, you should find phases that bring lots of traffic but aren’t particularly hard to rank for.
4. Creating content
Every website revolves around its content. When creating articles, you need to create articles that are good both for visitors and search engines.
5. Link building
After you’ve created enough articles, you need to proceed with other steps of optimization. Hyperlinks are one of the most important, if not the most important, ranking factor for Google. Make sure to get as many links as possible from reputable sources.
6. Local SEO
Depending on the type of company, you might have to perform local optimization. In other words, you need to show Google that the client’s shop is in a specific area of the city and list it within local directories.
7. Regular maintenance
Regular maintenance is every bit as important as the other steps. It isn’t uncommon for successful sites to be a target of negative campaigns. Also, you need to perform maintenance to tweak articles that are underperforming.
8. Sending reports
Whether you’re a reseller or the initial company, you always need to send reports to the client. That way, they can monitor the progress and everything you’ve done on the website so far.
What are the benefits of SEO reselling?
The main reason why digital marketing companies would outsource their SEO in the first place is so they can focus on some other things. As mentioned, they might have too much work or might have some other issues that would prevent them from doing a good job.
What’s interesting about this is that a company doesn’t even need to have an SEO department. They can just be good at selling optimization services. Often, creating your own SEO team can be a daunting task. This is especially true if you need to onboard and train these guys. While this might be a good solution, in the long run, keep in mind that SEO might not be the company’s main activity. So, they might not want to invest too much money in creating their own team.
Another great benefit of SEO reselling is that you can reduce multitasking. This is especially important for companies that sell package services. While you focus on PPC, SMM, or something else, the outsourced company can do their job, and you don’t have to worry about a thing. Of course, you need to find a trustworthy partner so that you don’t encounter issues down the line.
What are the most common SEO reselling services?
If a company is really good at its job, it should be able to handle every step of a process. In other words, they should analyze the site, perform keyword research, get links, and write content. However, digital marketing companies focus on two things: content creation and link building.
No matter how good your site is, you can always benefit from extra links (as long as they’re of high quality). Similarly, you need great content to even have a chance of ranking in Google. So, digital marketing companies often hire partners who can perform these two tasks while they focus on things such as audit, keyword research, and maintenance.
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