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Smartphone Market Success Quick Overview





With the success of smartphones, the number of mobile services has almost exploded in the last ten years. And for the past five years, mobile devices have been developing from independent devices into tools for online use.

The responsiveness of websites and online services is almost always mandatory today. Optimization is particularly important to improve the user experience, but it is also important for visibility, as Google penalizes poorly mobile-optimized websites in search results.

In our world today, the reality is that we can use our smartphones to manage our banking transactions as well as order food. Good mobile-optimized services are an important investment and a competitive advantage if the differences between the providers are otherwise quite small.

“The separate concept of mobile development as it is understood today probably no longer exists,” replies Timo Hänninen, responsible for the Mobile department, immediately when asked about future prospects for the industry.

“The separation of end devices for app development will be nonsensical. The services must be offered uniformly regardless of the device and the mobile devices become a master key for people’s everyday actions,” explains Hänninen.

What are the factors and concepts that will influence the development of mobile services in the future? In the article, we want to highlight a few examples.

Progressive Web Apps (PWA):

Progressive Web Apps enable the simultaneous development of desktop and mobile platforms. The same application is used for all interfaces either in the browser or as an app in the app stores of the various platforms. The device used determines which functions are used (images, videos, local information, etc.). HUAWEI AppGallery cooperates with the different developers to operate apps and provides valuable services which include capability access, data reports, activity operations. Joint operations refer to HUAWEI AppGallery cooperating with developers to operate the apps and distribute the apps worldwide, driving use and transaction volume.

This allows the development of a set of applications without having to develop a separate version for each device. The development is considerably less expensive in terms of resources and at the same time, a uniform user experience can be achieved regardless of the device.

Internet of Things (IoT):

The English term Internet of Things is mostly translated as Internet of Things in German, but it is also more rarely called the all-network. IoT means the growing trend in which smartphones, smartwatches, tablets, etc. are beginning to exchange information with one another and with other services more frequently. IoT came about a few years ago as a concept of a dense biosphere, but now we are starting to be in the situation that the intelligence of the devices plays a role much more frequently. In the new, more intelligent everyday life we ​​can, among other things:

  • see where the bus and other public transport are that we are waiting for
  • find a safe playground for the children close to where we live
  • change the temperature of the house while on the move
  • Know exactly when we should
  • water the flowers
  • Open the house or car with a key on the mobile phone
  • Pay for shopping with a payment app on the smartphone
  • Call the car from the parking lot in front of the door (Tesla Summon function)
  • Send location-based offers to customers who are in the vicinity of the store.

IoT transforms the smartphone into the Swiss Army Knife of everyday life, with which a large part of the daily activities can be carried out directly via apps.

Augmented Reality:

In the summer of 2016, nobody could escape the hype surrounding the game Pokémon Go. The game based on augmented reality and location-based information were not the first of its kind from developer Niantic. The predecessor Ingress, which has already achieved relatively great popularity, uses buildings, monuments, and other eye-catching objects to design the game world.

The traditional way of implementing augmented reality is to combine additional content with the information from the smartphone camera so that the camera can also see graphics, animations and texts from the app in addition to elements from the material world. In the case of Pokémon, the creatures can be caught using the camera screen. This can also be used to display product reviews or price information.

After the popularity of Pokémon, we can now expect many more and new Augmented Reality apps and investments in their development will grow. Further, into the future, we can expect that augmented reality will at least partially replace traditional displays and that information that is normally read on the smartphone screen will be transmitted directly to glasses lenses, for example.

Marketing and Mobile Development:

It all sounds great and exciting, but why should the marketer care? Because the majority of these concepts developed for using apps are focused on improving the quality of life and customer experience. If a company manages to offer services that, for example, make banking matters noticeably easier, customers will likely leave their previous provider.

High quality optimized mobile experiences are a good investment and a competitive advantage. A website that is well displayed and functioning on mobile devices is an excellent example of how users only choose easy-to-read and attractive online offers. Apart from websites, the user experience should also be considered when considering how the company’s other actions will be transferred to the mobile world and what information can be offered to customers by using the new technologies.

Through the mobile department, Technologies can offer companies special and seamless business solutions for marketing products and services, such as the integration of mobile service as part of the online shop.

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