\n
\u00a0How important is it to choose the topic for our blog?<\/h3>\n
Choosing the blog topic is one of the most important decisions we must make.\u00a0<\/strong>\u00a0The correct topic will make building a successful blog much easier.<\/p>\nChoosing the right topic can greatly facilitate your work<\/strong>\u00a0, either because it will allow you to access information easily, because you are quite an expert and can create good content or because it is a good niche to generate business online.<\/p>\nChoosing the wrong topic can be a headache<\/strong>\u00a0, frustrating, and leaving our company.\u00a0If that happens to you, no problem, change the topic and start over, sooner or later you will find the topic that will help you make your blog a success.<\/p>\nAlthough there is no established method to choose the topic, there are certain guidelines that can help us a lot when making the decision.<\/p>\n
Some of the things to consider when choosing your topic:<\/h3>\n
– Make it a topic that interests you intellectually<\/p>\n
– Make it a topic that you are passionate about<\/p>\n
– Make it a fun topic to tackle<\/p>\n
– Make it a topic that allows you to help people<\/p>\n
– Make it a theme that allows you to earn money<\/p>\n
– Make it a subject that forces you to train to become more expert<\/p>\n
– Make it a topic that allows you to connect with many people<\/p>\n
Exercise to identify the topic of your blog.<\/h2>\n
Take a sheet and a pencil and do the following exercise:<\/p>\n
1) Define what is the objective of your blog<\/strong><\/h3>\nIt can change, but start by establishing one in total sincerity with yourself.\u00a0The goals can be, achieve popularity, build prestige, connect with people, earn money online, have fun, etc.<\/p>\n
2) Make a list of the topics that interest you<\/strong>\u00a0.<\/h3>\nKeep the list as long as possible, think about topics and subtopics, since many times addressing a niche is the easiest way to find a place in the blogosphere.\u00a0To get an idea of \u200b\u200bwhat topics are popular, think about the blogs you like, go to a bookstore and see what society is talking about, check out the Amazon best-selling list, read magazines on the topics that they attract you and look for topics that you think are for you.<\/p>\n
3) Discard those topics that you like the least<\/strong><\/h3>\nDiscard those topics that seem overly complicated and those that don’t match your goal.<\/p>\n
4) Keep dropping topics until you have the top 3.<\/strong><\/h3>\nIf your goal is to make money with the blog, you must be clear if that is possible with the topic you have chosen.\u00a0For this I recommend that you explore blogs on the chosen topic and investigate how that blog makes money.<\/p>\n
Reread the post of the\u00a0\u00a012 reasons that make a successful blog<\/strong>\u00a0\u00a0keeping in mind the chosen topics.<\/p>\nKeep in mind that a well-done blog takes time.\u00a0Are you willing to do research on the subject and write at least two notes a week?\u00a0Do you think you are capable of generating quality content?\u00a0What do you think you can do differently than all the other blogs on the subject?<\/p>\n
Differentiation is the key!\u00a0<\/strong>\u00a0As in any company, you have to differentiate yourself.\u00a0Think about what I can do differently from others to win over the audience, how can I seduce them to come and come back?<\/p>\nIt is not necessary to invent something new, you can choose a theme that you like and give it a personal, own or original perspective.\u00a0Surely the topic you choose will already be being addressed by others, this is good!\u00a0Later I will tell you why, for now I tell you that the competition are potential collaborators.<\/p>\n
Wants and needs<\/strong>\u00a0, these are the two reasons why a person does anything.\u00a0Think about your audience, who they are, what their wishes are, what their needs are, what they need to read, what makes them laugh, what they don’t like (very important), who they admire, what are their fears, what are their frustrations, what are your challenges, etc.<\/p>\nOnce you have a minimal idea of \u200b\u200bthe audience I advise you to survey the most important blogs on the subject.\u00a0Other blogs are an inexhaustible source of information, inspiration and ideas.<\/p>\n
It is interesting to think if there are specific sub-segments that are interested in the topic you have chosen.\u00a0For example, if you are interested in writing about Yoga, you will find that there must be hundreds of thousands of blogs about it, but if you focus on some niche, such as Yoga for pregnant women, or Yoga for children or Yoga for taxi drivers, you are likely to find a niche that will allow you to gain experience, making a name for yourself and adding traffic to your site.<\/p>\n
Should you think again what makes your blog different?\u00a0What can you do to give it a unique approach?<\/strong><\/h3>\nAnd the last thing I tell you is, start today, choose your topic and start as soon as possible, you can always change the topic later or abandon it, but try to start now, so you gain experience, there is much to learn and with patience and effort everything is possible.<\/p>\n<\/div>\n
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Create the correct name and brand of a successful blog<\/h1>\n<\/div>\n\n
To create a successful blog you need good branding<\/strong>\u00a0.\u00a0Branding is called the process of creating a brand, in this case the brand must translate the identity and values \u200b\u200bof the blog and the blogger.<\/p>\nThe elements that make up the branding in a blog are the name, the logo, the “tagline”, the domain and the design in general, whether of the site, the newsletters, etc.\u00a0In this post we are going to focus on the first four and we are going to save the design for later.<\/p>\n
The difficult thing about creating a good name is that you have to choose a name that is representative and accompany it with the correct domain, when today many of the domains are already registered.<\/p>\n
For example, if you want to set up a yoga blog and you want to register it as yoga.com, you’re out of luck.\u00a0Even many of the variants will already be registered, but don’t worry, there are ways to find a solution to the matter and we will explore them right here.<\/p>\n
Let’s talk about the name first.\u00a0You have to try to choose a name that has a lot of charm, that is easy to remember, that generates curiosity and that identifies with the theme of the blog.<\/p>\n
When creating your name, think about how the audience will react to it.\u00a0<\/strong>\u00a0Think about whether the name is provocative, inspiring, inclusive, exclusive, joyful, refers to a specific need, identifies with a desire, etc.<\/p>\nTry to choose a name that stands out, that is out of the ordinary, or that refers to the subject clearly or from a particular angle.<\/p>\n
Find a domain for your blog<\/h2>\n
With almost all the individual word domains already registered, it is an excellent option to create a phrase for the blog, a phrase that meets the same characteristics mentioned above, for example my other blog is called Vivir es un Arte and the domain is\u00a0\u00a0www. viviresunarte.com\u00a0.<\/strong><\/p>\nSpend enough time to find a suitable name for your blog<\/strong>\u00a0, try different names and show them to your friends and family to give you their opinion if necessary.<\/p>\nHow to register a domain?<\/strong><\/h2>\nWhen you are satisfied with the name chosen and you have confirmed that the domain is available, register it!\u00a0Then open a Facebook account with that name, one on twitter, one on youtube, etc.\u00a0Even if you do not plan to use these services yet, it is better to prevent then to find that the name is no longer available.\u00a0And trust me, it is very likely that you will end up using all those resources and many more.<\/p>\n
The domain you choose does not necessarily have to coincide with the name of your blog, although it is desirable.<\/p>\n
There are many people who choose their own name for the blog, and in this way they aspire to build their personal brand and their prestige.\u00a0There are many success stories in this regard as well.\u00a0I think something important to keep in mind in this case is the level of exposure you want.<\/p>\n
To check if the domain exists and also to register it I use\u00a0\u00a0domainit.com<\/strong>\u00a0\u00a0for only $ 9 per year you have your domain secured.\u00a0It is quite easy to use but the site is in English.\u00a0You have many additional options, from hosting to data protection, it is up to you, if you do not want any additional service registering the domain costs around 9 dollars per year.\u00a0You can also register your domain with\u00a0\u00a0Bluehost\u00a0.<\/strong><\/p>\nA good option in Spanish is\u00a0\u00a0marcaia.com<\/strong>\u00a0\u00a0although registrations are usually a little more expensive, approximately $ 12.\u00a03 dollars of difference is not so much, if we think of a blog as a future business investment, but the option is in your hands.<\/p>\nRegistering a domain is not expensive<\/strong>\u00a0, registration lasts for a year.\u00a0When renewing it, prices usually go up to $ 20 per month, the reason why this happens is because the first year they give us a significant discount so that we can register the domain with a certain company and get hooked.<\/p>\nWhat is a good domain?<\/strong><\/h3>\nThe best domains are .com<\/strong>\u00a0\u00a0as they rank better in SEO, then follow .net and .org in that order.\u00a0Don’t bother with other types of domains.\u00a0If you choose a .net domain, be careful that there is no active .com domain, as you could have legal problems in the medium term.\u00a0You don’t want to put years of work and effort into your blog and then have to pay thousands of dollars to whoever sues you.<\/p>\nShould I include keywords in my domain?<\/strong><\/h3>\nIncluding keywords in the domain helps to rank better in Google, which is why many people choose to do so.\u00a0But the truth is that in the case of blogs it is more important to have good general branding than a particular domain.\u00a0Someone is more likely to remember the name of a blog that is a specific, provocative and catchy phrase.<\/p>\n
When choosing a domain there are certain things you should avoid: the use of numbers, hyphens, and words that are difficult to write.\u00a0This does not mean that there are no exceptions to the rule, but the cleaner and simpler the better.<\/p>\n
Create a Logo<\/strong><\/h2>\nLogos are very important in generating a connection with the audience.\u00a0The logos must be unique, different, interesting and related to the theme of the blog.<\/p>\n
For those who are not designers there are several options to hire freelance designers online for reasonable prices.<\/p>\n
Some of these companies are\u00a0\u00a0Elance.com<\/strong>\u00a0\u00a00 99Designs.<\/p>\nA good logo can cost you a few hundred dollars, but it makes an incredible difference, and really compared to the creation of any other company, the total costs of setting up a blog are far below, and well managed, they can give very interesting profits.<\/p>\n
The design of the blog is also very important.\u00a0We will talk about that soon, but I just wanted to suggest that if you contact a designer, you can ask for a general price to develop the blog, the logo and templates for newsletters.<\/p>\n
If you dare to design your own logo in Photoshop, go ahead, look at other successful logos and copy the style.\u00a0When you have the finished product, show it to the most sincere of your friends.\u00a0Do not tell him that you have done it, put your logo on a sheet together with others that you copy from the internet and ask for opinions of each one, so you will know what people think of your logo.<\/p>\n
If it doesn’t have a good answer, get rid of it (the logo, not your friend :)).<\/p>\n
Create the Tagline<\/strong><\/h2>\nThe tagline is the slogan of your blog.\u00a0You must simply explain what your blog is about, trying to gain the audience’s attention.\u00a0You must make a difference with the competition and invite visitors to continue reading.<\/p>\n
A good tagline also helps you rank better on Google.\u00a0The idea is that you include the keywords in the tagline but without overusing it.\u00a02 times is ideal.\u00a0If your site is about yoga and it is called yogalife in the tagline you would put something like \u201cYoga Life.\u00a0The blog that brings you closer to the world of yoga \u201d.\u00a0Thus, your keyword “yoga” appears twice in your tagline.<\/p>\n
I will give a lot more information on this when I write a post on SEO soon.<\/p>\n
Where to host the blog?<\/strong><\/h2>\nThis is a very important question.\u00a0You have to choose a place to host the blog.<\/p>\n
I host all of my sites on a single\u00a0Bluehost<\/strong>\u00a0account\u00a0\u00a0, it’s cheap (I pay less than $ 5 per month), reliable, and it has a fantastic 24-hour online support service.\u00a0To register you have to pay 70 dollars (approx.) Upfront, which covers us for two years, but if the subscription is canceled at any time, they will refund the proportion of the money that you have not used.<\/p>\nWhen your blog starts to grow and you need another option,\u00a0\u00a0Bluehost\u00a0<\/strong>\u00a0offers you options to scale the power such as virtual dedicated servers, but hey, save that for much later.\u00a0There are many professional blogs hosted on\u00a0\u00a0Bluehost<\/strong>\u00a0, starting at less than $ 5 a month.<\/p>\nHostpapa\u00a0<\/strong>\u00a0is another excellent option that also offers the platform and support in Spanish.<\/p>\nEither of these two options are excellent, and if you hire some of their services through the link that I include on this page, it costs you the same and they give me commission, which is great, because it allows me to keep this blog running, so THANK YOU to those who choose to do so!<\/p>\n
What blog platform should I use?<\/strong><\/h2>\nI recommend using\u00a0\u00a0WordPress,\u00a0<\/strong>\u00a0not the wordpress.com version but the version in which you host the site.\u00a0This means that your blog will be hosted on servers like\u00a0Bluehost<\/strong>\u00a0\u00a0and you will have complete control over how to use it and what features to install.\u00a0<\/strong><\/p>\nWordPress is easy to customize, quite intuitive and there are also tons of tutorials all over the web on how to create a WordPress account and how to operate it.<\/p>\n
There is no time to lose, go ahead! You are one step closer to creating your successful blog!<\/p>\n<\/div>\n
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Essential wordpress plugins for a blog<\/h1>\n<\/div>\n\n
Many times the success of a blog depends on wordpress plugins.<\/h2>\n
Having the right plugins can greatly improve your blogger experience<\/strong>\u00a0.\u00a0Some are essential for a better functioning and positioning in the network, others, can give you competitive advantages and bring you more business.<\/p>\nThere are more than 20,000 plugins out there, here is a list of those that I consider essential and a list of optional ones to make your wordpress experience excellent.<\/p>\n
Most of the plugins on the list are free,<\/strong>\u00a0\u00a0and although they are free, they are of a very good quality.\u00a0Some of the plugins that make up the following list are paid, they are the ones that next to their name have \u201c(Premium)\u201d written.<\/p>\nIndispensable wordpress plugins<\/b><\/h2>\nAll In One SEO Pack<\/b><\/h3>\n
Excellent free plugin that helps in the internal optimization of the site.\u00a0It allows to incorporate descriptions to the website in general and to the posts in particular, among other options.<\/p>\n
Google XML Sitemaps<\/b><\/h3>\n
This plugin is used to generate a map and index it in Google, so that our site can be found more easily.<\/p>\n
Google Analytics for WordPress<\/b><\/h3>\n
Facilitates the integration of Google analytics in WordPress.\u00a0Among other things, it also speeds up the loading of the site.<\/p>\n
Akismet<\/b><\/h3>\n
Akismet is the leading plugin in detecting and preventing spam comments.\u00a0Totally necessary.<\/p>\n
Broken Link Checker<\/b><\/h3>\n
Very useful plugin to detect links that are not working.\u00a0Important and essential, especially as our site grows in content and information.<\/p>\n
Backwpup<\/h3>\n
Service to generate a backup of your site.\u00a0It is very important to generate backups on a daily basis.\u00a0This can be learned by hook or by crook, I recommend prevention and that you pay attention to this advice since accidents happen and they happen often.<\/p>\n
W3 Total Cache<\/b><\/h3>\n
Plugin that speeds up blog loading.\u00a0Essential so that visitors do not get bored waiting and decide to leave the site.<\/p>\n
ShareBar<\/b><\/h3>\n
This plugin incorporates a bar next to each post that makes it easy to share information through social networks or even by email.<\/p>\n
Seopressor\u00a0<\/b>\u00a0(Premium)<\/h3>\n
This plugin costs 97 dollars.\u00a0It’s a bit pricey, but it’s the standard in the blogger industry.\u00a0Essential for our pages and our site to rank high in search engines.\u00a0It allows us to optimize the pages and posts by concentrating on keywords, titles, subtitles, internal and external links and gives us a ranking about the probability of ranking high in Google that helps us optimize the content even more.\u00a0Pure gold.<\/p>\n
OptinSkin<\/strong>\u00a0\u00a0(Premium)<\/strong><\/h3>\nExcellent plugin to design and modify the registration form for our newsletter.\u00a0Allows you to locate it in seven different places on the blog or website.\u00a0It offers excellent and eye-catching designs.\u00a0Easy to use.\u00a0I use it in Chau Boss.<\/p>\n
Optional plugins depending on the required functionalities<\/b><\/h2>\nAudio Player<\/b><\/h3>\n
Plugin to incorporate audio rows to the blog.<\/p>\n
Subscribers Magnet\u00a0<\/b>\u00a0(Premium)<\/h3>\n
Plugin that offers the possibility of incorporating a button to register to our mailing list.<\/p>\n
WP-Wishlist\u00a0<\/b>\u00a0(Premium)<\/h3>\n
It allows us to convert our site into a membership site.\u00a0Very interesting for sites that sell information or content or for those that generate Premium content and only give access to registered users.\u00a0If you are interested in learning more about membership sites, I recommend reading\u00a0\u00a0this tutorial<\/strong>\u00a0.<\/p>\nRSS Footer<\/b><\/h3>\n
It allows to include a footer with a call to action for those who read our posts through an RSS reader.\u00a0We can invite them to follow us on Facebook, to read other blogs, to go to a certain link, etc.<\/p>\n
TubePress<\/b><\/h3>\n
Plugin that allows you to easily incorporate videos to our blog.<\/p>\n
WP-Polls<\/b><\/h3>\n
This plugin allows us to conduct surveys with our visitors.<\/p>\n
Yet Another Related Posts Plugin<\/b><\/h3>\n
This plugin allows us to create a list of posts related to the current post, encouraging visitors to stay on our blog for longer, offering them information that may interest them.<\/p>\n
Context widget<\/b><\/h3>\n
Very interesting and easy to use plugin that allows us to decide on which page we want the widgets to appear.\u00a0In this way we can choose that certain widgets appear on the home, single post, page, etc.<\/p>\n
ManageWP\u00a0<\/b>\u00a0(Premium)<\/h3>\n
Very interesting plugin for those who operate several wordpress sites.\u00a0It allows to operate them all within the same Dashboard, saving us considerable time.\u00a0Up to five sites is free, and thereafter you need to pay.<\/p>\n
WP Google Fonts<\/b><\/h3>\n
Allows you to easily add fonts from the Google Web Font service.<\/p>\n
Compfight<\/b><\/h3>\n
Excellent plugin that facilitates the search for free use (Creative Commons images) in Flikr and adds them to our posts with the author’s reference.<\/p>\n<\/div>\n
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Create an attractive design for a successful blog<\/h1>\n<\/div>\n\n
How important is the design of a blog?<\/h2>\n
Successful blogs have great designs.<\/strong><\/p>\nHow many times have you come across a site or blog with a poor design, a horrible design or no design at all?\u00a0Think, when you arrive at a site with an impressive design, how does that affect your disposition towards the blog or website?<\/p>\n
Apparently people stop for 10 to 20 seconds each time they enter a site, and if they don’t find something to catch them, they just keep going.\u00a0Having an attractive design will make visitors stay longer<\/strong>\u00a0, attracted by curiosity and aesthetic richness.\u00a0If your goal is to generate a site with considerable traffic, a good design is something that sooner or later you will have to invest.<\/p>\nGood designs also provide credibility and confidence to the reader, give a greater sense of professionalism and durability.<\/p>\n
The aesthetics of your blog must accompany your proposal and must mark your differential.\u00a0<\/strong>\u00a0The colors used, the shapes, the lines and all the components of the design must harmonize and match your value proposition.<\/p>\nHow to design?<\/h2>\n
Hiring a designer to design your blog can cost you a lot of money<\/strong>\u00a0, hundreds to thousands of dollars, although there are several options to address the design issue and we are going to explore them right now.<\/p>\nThe first thing you can do is buy a predesigned template, they\u00a0\u00a0usually cost around $ 70<\/strong>\u00a0.\u00a0Companies that offer good designs are\u00a0\u00a0StudioPress<\/strong>\u00a0\u00a0and\u00a0\u00a0Templatic<\/strong>\u00a0, they have many options available and are easy to install, once you buy them it can take you a few hours to adapt it to your requirements and that’s it!\u00a0Another option is WordPress templates, with several price options and with the advantage that the site is in Spanish.<\/p>\nIf you are interested you can also try crowdsourcing sites, in which case I recommend\u00a0\u00a0Adtriboo.com\u00a0.\u00a0<\/strong>In these sites several designers compete to win your proposal.\u00a0You offer a certain amount and the designers offer their designs, the more money you offer, the more designers will be interested, the more proposals you will have to choose from and the higher quality of the designs.<\/p>\nRemember that every time you click on any of the links on this page I receive a commission, which helps me to keep the blog updated and active.\u00a0It is a way of helping me for having helped you.\u00a0Thank you!<\/p>\n
I recommend launching your blog with a good design, to be able to start to retain visitors from the beginning, instead of seeing people who come to our blog, disappear in seconds and never return.<\/p>\n
Another excellent option to design, which is the option that I have chosen, is\u00a0\u00a0Thesis<\/strong>\u00a0.\u00a0Thesis is a product that has facilitated the adaptation of blogs by automating the writing of HTML.\u00a0Thesis<\/strong>\u00a0, while easy to use, requires minimal learning and I only recommend it for daring beginners.\u00a0The good thing about Thesis is that it allows much more design and adaptation possibilities than the other platforms.\u00a0<\/strong>Chaujefe, and many of my other sites, are made with\u00a0\u00a0Thesis\u00a0.<\/strong><\/p>\nIf you choose to design your blog yourself, I recommend that you look to other blogs and designer sites such as\u00a0\u00a0Smashing Magazine<\/strong>\u00a0\u00a0and\u00a0\u00a0Dribbble<\/strong>\u00a0, which are sites that host cutting-edge web designers.<\/p>\nIf you decide to hire a designer you can search for him on\u00a0\u00a0Elance.com<\/strong>\u00a0\u00a0or also on\u00a0\u00a0Dribbble<\/strong>\u00a0.<\/p>\nRemember this Steve Jobs phrase \u201c\u00a0design is not only how it looks, but also how it works<\/strong>\u00a0\u201d.\u00a0How does this apply to your blog?\u00a0Make the design provide clarity, make it easier to read and let the reader know where to find the information they are looking for quickly.<\/p>\nCreate a unique design with personality and you will be a little closer to creating a successful blog!<\/p>\n<\/div>\n
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Social media strategy to create a successful blog<\/h1>\n<\/div>\n\n
Importance of social media<\/h2>\n
To create a successful blog it is important to make good use of social networks<\/strong>\u00a0.<\/p>\nSocial networks are the perfect complement to a blog and a very useful tool for bloggers.\u00a0There are numerous benefits to staying active on social media, the most notable of which are:<\/p>\n
–\u00a0Derive traffic to the site<\/strong>\u00a0.<\/h3>\nSocial networks are great sources of traffic to websites<\/strong>\u00a0.\u00a0In addition, due to the ease in which information is shared, it allows us to continually expand the boundaries of our audience.<\/p>\n–\u00a0Connect with the audience<\/strong>\u00a0.<\/h3>\nAn excellent way to build loyalty is by connecting with them<\/strong>\u00a0.\u00a0It is possible that at some point the number of followers is so great that it is impossible to connect with everyone, but it should be a constant practice to answer our followers, as much as possible.<\/p>\n–\u00a0Build prestige and establish yourself as an authority on the subject<\/strong>\u00a0.<\/h3>\nThe ease with which information is shared on social media will soon let the community know who we are, what we do and why we do it<\/strong>\u00a0.\u00a0By establishing yourself as an authority on the subject, you become a permanent point of reference for those who seek information on a specific topic.<\/p>\n–\u00a0Build relationships with other bloggers<\/strong>\u00a0.<\/h3>\nIt is one of the best ways to generate genuine traffic.\u00a0Links from other active blogs help a lot to rank better in Google.\u00a0You have to think of other bloggers as allies, not as competition, or as healthy competition.<\/p>\n
–\u00a0Get information about the tastes of readers<\/strong>\u00a0.<\/h3>\nWhen you keep\u00a0\u00a0an active blog you post two to five times a week<\/strong>\u00a0.\u00a0In social networks one can send as many notes or links per day as he wants.\u00a0This, in addition to generating a link, offers the possibility of testing interesting articles and topics to understand which are the readers’ favorites.<\/p>\nWhat social networks do you need?<\/h2>\n
Of all the existing social networks my favorite is Facebook, then Twitter and finally Google+.\u00a0Depending on your audience and the theme of your blog, you will choose one or the other, or all.<\/p>\n
There are certain\u00a0\u00a0good practices that help you get followers on social networks<\/strong>\u00a0.\u00a0Next I tell you what they are:<\/p>\n– Build the fan base.\u00a0The first thing you should do is invite all your friends and contacts, in order to have a fan base that helps further expansion.<\/p>\n
– Include links to social networks in the blog, posts, newsletters and in everything possible.<\/p>\n
– Generate top-notch content with the potential to be shared or go viral.<\/p>\n
– Show your appreciation for the content of others, either with the “like” of Facebook, or retwitting.<\/p>\n
– Interact with people.<\/p>\n
– Link and mention other people.<\/p>\n
– Follow other people, and comment on their posts.<\/p>\n
Facebook Ads.<\/h2>\n
If you have extra money that you want to invest in getting followers, you can use the Facebook Ads service.\u00a0Keep in mind that the investment per contact is not cheap and that you have to have the monetary conversion of your site quite optimized for this movement to be profitable.<\/p>\n
Eventually, when your blog starts to generate resources, you could decide to reinvest some of that money in marketing and launch a campaign on Facebook Ads to increase your fan base.<\/p>\n
\u00a0How often should I post on social media?<\/h3>\n
Try to stay as active as possible<\/strong> , posting 7-10 times a day, this may seem like a lot, but it will help you expand your reach and build audience and speed up the process of creating a successful blog.<\/p>\n<\/div>\n\n
How to create great content for a successful blog<\/h1>\n<\/div>\n\n
It’s the content, stupid!<\/h2>\n
THE CONTENT IS THE MOST IMPORTANT THING OF A SUCCESSFUL BLOG, it\u00a0<\/strong>\u00a0is the reason why a person comes to our blog and decides to return or not to return, it is what makes our blog successful.<\/p>\nThere are hundreds of thousands of blogs in the world, and thousands that start every day.\u00a0Why are people going to choose our blog over others on the same topic?<\/p>\n
The content is what\u00a0\u00a0gives value to the readers<\/strong>\u00a0, that’s why the content has to be excellent!\u00a0And no less than that, if the content is very good it is not enough, it has to be incredible, excellent.<\/p>\nHow is the excellent content?<\/h2>\n
Great\u00a0\u00a0content<\/b>\u00a0\u00a0reflects the values \u200b\u200bof the blog and blogger, identifies followers with the content or story, solves a need, brings a new point of view, inspires people to take a course of action, or helps with a decision.\u00a0In short, an excellent post\u00a0\u00a0modifies<\/strong>\u00a0, there is a before and after having read it.<\/p>\nExcellent posts are those that connect us with people, put us in their place and them in ours, identify us with their needs or desires.<\/p>\n
The million dollar question is\u00a0\u00a0how do you create that\u00a0\u00a0great content<\/i>\u00a0?\u00a0<\/strong>\u00a0The good news is that it is possible to learn how to create that type of content, and that is what we are going to explain in this post.<\/p>\n12 actions to consider when generating content:<\/h2>\n1-\u00a0 <\/strong>Aspire for excellent content<\/strong><\/h3>\nIt is a good start, because it predisposes us differently to the construction of content.\u00a0If we intend to be non-conformists, we will have taken a big step, and little by little, we will become excellent writers and excellent bloggers.<\/p>\n
2- <\/strong>Experiment<\/strong>\u00a0.<\/h3>\nTry different variables, formats, long posts, short posts, include images, little text and links, a lot of text, use humor, include infographics, etc.\u00a0Fly and let your imagination be the limit.\u00a0Explore what works for your blog and exploit that resource.<\/p>\n
3- <\/strong>Create an excellent title<\/strong>\u00a0.<\/h3>\nAn excellent post has a title that grabs, draws attention, generates curiosity, promises something.\u00a0Bloggers aspire to become masters in the art of headline posts.<\/p>\n
4- <\/strong>Observe what others are doing<\/strong>\u00a0.<\/h3>\nThere are hundreds of blogs on whatever topic.\u00a0You have to explore those blogs, see what articles have worked and try to understand why.\u00a0Be inspired by posts that have been successful.<\/p>\n
5- <\/strong>Vary the topics<\/strong>\u00a0.<\/h3>\n