A brand is always a sum of the contact and interactions that customers
have with it. The messaging coming from the company is also an important part
of branding. Most importantly you should know a company has no control over
brand perception. This is a consumer-controlled domain. Perception is
important, whether for a brand launch or you want to stay ahead of all your
competitors. Social media analytics is one of the ways you could use it to boost
your business. At this point, you get direct feedback from customers using competitive intelligence. With this information, you could do a lot to
improve your brand health.
Using media to understand brand health and perception of consumers
At this stage, you should be focused on what consumers say about your
product by making use of competitive intelligence. The media is also another
example of areas that you need to look at. Consumers use social media to
express their perception of a product and experiences.
Putting this parameters consideration is important for the active
protection of your brand. Having a company that deals with social
media analytics is crucial. This
is not only for big companies since upcoming businesses can participate.
For effective monitoring, you can contact a social media analytics
company to have a competitive intelligence conducted for you. NetbaseQuid is
one of these companies. This company helps you to analyze large volumes of
experience data from customers. You will always be on your toes on information
shared about your brand.
NetbaseQuid helps you to;
• Get real-time feedback from social media channels on brand
perception through competitive intelligence.
• Visibly get into the context and conversations that form consumer
opinion.
• Check on whether things are improving brand perception or just
getting worse.
Brand passion
This is one factor that you can use to promote your business. Once
customers have a passion for your product, price is not a major concern. This
shows how important brand passion is for the growth of any business. Check what
they like and use that as your branding strategy. You can increase their
passion through;
• Finding out what consumers love to amplify their strength.
• Identifying experiences, product attributes, and services.
• Understand how consumers feel about you and your competitors.
Brands that are perceived to be strong have higher chances of doing
well compared to others. This shows how brand perception is important. Media
plays a role in brand health. Keep track of all news on your company. Look for
opportunities, trends, and partnerships. Identifying the risks involved is
another way of maintaining brand health.
Measure brand health against the competition
Keep an eye on your competitor’s rankings, this gives you a good
picture of how your brand is fairing on. This is an important asset in ensuring
that you stay competitive, secure your reputation, and grow your business
through the retention of customers. Take a keen focus on the brand perception
of your brand and competitor’s brand. Identify what drives attitudes, emotions,
behavior, and sentiment. This gives you a broader understanding of what your
competitors are doing.
It could be that they are doing
their brand marketing in a good manner or not. But either way, this puts you in
a better position to improve on your brand.
• Take into account your competitors’ position on the media platform.
• Check consumer reaction on prices, quality, or services.
How are customers responding to competitors? After taking all these
matters into account, measure your financial outcomes, customer behavior, and
business drivers. Take customer experience analytics and integrate them into
business intelligence for decision-making purposes.
Social media analytics is important for brand health. This platform is
an important asset in media influence. The levels of interaction are at a
personal level as compared to advertisements. The impact of brand health on
customer retention and care influences their emotions towards your brand. This
helps to improve services and consequently leads to high brand ranking.