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Get started with email marketing for your pet grooming business



email marketing

email marketing

You might think email marketing is so last year. It’s like using scissors to give a pet a trim instead of electric shears! However, nothing could be further from the truth.

Statistics show that email marketing has an average return of an incredible $36 for every $1 spent. That’s a 3,600% return on investment! But of course, that’s only if you do it right. Here are a few email marketing strategies for pet groomers to help you grow your business.

Build your contact list

What good is a killer email campaign if you have nobody to send it to!? That’s why the first step to any email marketing strategy is to build your contact list.

There are a few time-tested methods to grow your contact list, just like a shaggy dog grows fur:

  • Provide emailed receipts that include an opt-in offer.
  • Promote your email subscription on your website, social media, and other platforms.
  • Use an email-only offer if people join (like a percentage off your next grooming).
  • Just ask!

The more email addresses you collect, the more successful your email campaign will be. Keep thinking of new ways to get more emails and grow your contact list, even if you think you have plenty. There’s no such thing as too many contacts!

Design professional email layouts

As a pet groomer, you know what great style can do to please your customers. Well, the same idea goes for your email marketing campaigns. You want your emails to look professional and catch the readers’ eyes. After all, your emails are a reflection on your business, just like your grooming styles.

Of course, you’re too busy keeping pets cool and stylish to worry about designing email layouts from the ground up. Luckily, there are plenty of free email templates online. Simply choose the template that best fits your style, update the messaging, and you’re ready to send to your millions and millions of contacts!

Think about your messaging

Your email layout is great and all, but it’s just the bow on top. Your messaging is the true grooming strategies that keep the dogs and cats cool and tangle free. It might not look fancy, but it’s the most important part!

Before you start an email campaign, think about what you want your readers to do. What action should they take following your email? As you write your messaging, try to gently guide readers toward that final action.

At the end of your email, you should include a call to action (CTA). In most forms of email marketing, that’s the little button that says, “buy now.” For pet groomers, it could be something like, “Schedule an appointment,” “Follow us on social media,” or “Check out our grooming services.”

Of course, you’re welcome to include whatever call to action you want, just make sure there is one!

Be consistent

Email marketing isn’t an exact science. It takes a lot of trial and error to get just right. What works for the pet grooming business down the street might not work for you. That’s why it’s important to stay consistent and send regular emails.

Not only does it allow you to try out different campaign strategies, but it also keeps your shop top of mind with your customers. Most marketing professionals suggest sending emails anywhere between two times per month to once a week. Remember, consistency is key!

Start your email campaign

Now that you know the steps, it’s time to create an email campaign. If you can build your contact list, design a professional layout, think about your messaging, and regularly send emails you’ll have all the neighborhood dogs and cats lined up down the street for a trim!  

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